Personalize Content with Smart Sections
Different content for different audiences.
That's Smart Sections in a nutshell. They give you the ability to create variations in content, then show those variants to different audiences using specific criteria.
Show Fourth of July sales only to American customers by targeting content based on geographic location.
Set up a sale that starts at 12:01am on Black Friday and ends at 11:59pm on Cyber Monday using the date range rule.
Promote parkas where it's snowing and rainboots in milder climates based on your visitor's current weather.
The possibilities for adaptive content are truly endless!
Build your audiences
Use different criteria to group your visitors into audiences for targeted content.
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UTM Parameters
Customize content based on the ad a user has clicked before arriving at your store and increase the effectiveness of your marketing spend.
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Geographic Location
Detect a visitor's location by their IP address and tailor content to specific countries, states/provinces, and cities.
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Date Range
Display content at certain times - great for time-limited sales, or seasonal products.
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Login Status
Personalize content based on whether a user is logged in - prompt guests to sign up, or highlight members-only features and sales.
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Weather
Show content based on a visitor's current or forecasted local weather conditions.
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Domain Referrer
Define an audience based on the referring domain that links or directs traffic to your store.
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Time Zone
Use a visitor's time zone to tailor section content and styles to specific regions or coordinate regionally-timed promotions.
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Klaviyo - Ultimate plan
Integrate your Klaviyo customer segments for advanced audience targeting.
Make your sections smart
Install Section Studio from the Shopify App Store, and start your 14-day free trial for the Smart Sections or Ultimate plan.
Learn more about plans and pricing.
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Help center
Visit our help center for step-by-step guides to get started with Smart sections.